We create organic clothes for babies
We create organic clothing designed especially for babies. Our pieces are made with soft, natural fabrics that are gentle on delicate skin and safe for everyday wear. We believe little ones deserve comfort, care, and quality from their very first days, which is why we focus on sustainable materials and thoughtful design.
Meet our team
We are a small team of passionate designers, parents, and sustainability advocates who believe babies deserve the softest, safest clothing. Every piece we create is thoughtfully designed with love, care, and attention to detail.
Darlene Robertson
Director
Kathryn Murphy
Marketing manager
Jenny Wilson
Product designer
Kristin Watson
CEO
How we work
Our work starts with a simple belief: babies deserve the purest care. We carefully choose organic fabrics, design with comfort in mind, and oversee each stage of production to ensure every piece is safe, soft, and made to last.
What we do
We specialize in organic babywear crafted from responsibly sourced materials. By combining thoughtful design with ethical production, we deliver high-quality essentials made for modern families.
Some of your questions answered here
We get a lot of questions about our course. You can get any answers.
We choose high-quality cotton fabrics because they are naturally soft, breathable, and gentle on babies’ sensitive skin. Cotton helps regulate body temperature and reduces the risk of irritation, making it ideal for everyday wear. By working only with certified factories, we ensure our garments are produced under strict quality, safety, and ethical standards, guaranteeing responsible manufacturing and consistent quality.
We use high-quality, sustainable packaging to ensure our garments arrive clean, protected, and ready to wear. Every package is thoughtfully designed to maintain product quality while supporting responsible practices
For a baby shower gift, the best size to choose is usually 3–6 months. Newborn sizes are often outgrown very quickly, and many parents receive several newborn outfits already. Choosing a slightly larger size allows the baby time to grow into it, making the gift more practical and more likely to be worn. Sizes like 3–6 months or even 6–12 months are thoughtful choices that parents truly appreciate.